OPPORTUNITIES FROM FDI AND THE LESSON OF SUSTAINABLE REAL ESTATE DEVELOPMENT
During turmoil in the post COVID-19, Vietnam is still an attractive ASEAN economy with many prospects for long-term development owing to intrinsic values. The most obvious advantage is the ability to attract strong FDI, plus Free trade agreements (FTAs) that open up many opportunities to call for investment from abroad. Strong economic boom fosters the explosion of urbanisation and new middle class, which led to the Millennials' demand for settle-down aiming to create a stable life.
Identifying this trend, EZLand has chosen the mission of building a solid foundation for Vietnamese people by meeting the mid-range housing demands of young first-time homebuyers. With the goal of putting up "green buildings", EZLand's apartment projects not only have reasonable price, modern design and full functions, but also ensuring to limit the impacts on the environment and contributing to protect the residents' health. This is considered an effective strategy in post COVID-19 when targeting customers that are less affected by the epidemic. Thereby, EZLand develop a long-term vision which contributes to Vietnam's socio-economic innovation by giving young customers a chance to own their dream homes and promote a green lifestyle.